The Ferrero Group approved its 2024/25 financial accounts, which ended August 31, 2025, with revenue of €22.3 billion, up 5.3% from the previous year. Ferrero has 62,797 employees and 64 production plants worldwide. In 2025, the firm expanded its Nutella portfolio into frozen baked products, introduced Tic Tac Two, a new sugar-free line with two levels of flavor, and added three timeless ice cream brands to the North American market via Wells Enterprises, a Ferrero Group subsidiary. Ferrero also acquired Power Crunch on January 31, 2025, while Cth Invest Group acquired Nonni's Bakery, also in the United States, on October 1, 2024. The third acquisition involved WK Kellogg Co., situated near Battle Creek, Michigan.