|
Easter is still one of the most celebrated holidays in Italy, even at the table. However, it also presents a paradox: the products that symbolize tradition are among the most susceptible to waste. This is the result of a survey done by Too Good To Go, a firm dedicated to reducing food waste, among its community members with the goal of assessing shopping behavior, consumption, and interactions with wasted food. More than eight out of ten respondents (86%) said they celebrate the holiday by buying chocolate eggs and traditional sweets for themselves and/or others, yet one-third of respondents (30%) said traditional Easter products are the most likely to go to waste. Waste is mostly due to cultural and behavioral factors: 45% of respondents indicated the purchase or preparation of excessive amounts of food as the primary cause. In addition, impulse purchases (12%), poor meal preparation (8%), and the challenge of accurately estimating servings for guests (7%) all contribute. Only 20% report no waste. However, 45% of respondents expect a reduction in waste compared to previous years, while 40% believe it will remain stable. Consequently, there are encouraging indicators: perhaps the increasing cost of living is also contributing to the increasing emphasis on more responsible consumption.
|