Investment in art continues to gain momentum among private wealth holders. Globally, the art market has already surpassed $2.5 trillion and, according to current estimates, could grow to $3.5 trillion by 2030. More than 120 art-focused funds are now active worldwide, highlighting how the sector is becoming increasingly structured from a financial perspective.

The outlook was outlined by Andrea Ragaini, deputy general manager of Banca Generali, during the presentation of two new contemporary works added to the bank’s “BG arTalent” collection. The pieces are being exhibited at the historic Palazzo Pusteria in Milan and will be open to the public during Milan Art Week 2026.

According to Ragaini, private families globally allocate up to 20% of their wealth to art-related assets. In Italy, however, that share is believed to be significantly lower, though difficult to measure accurately. One of the main reasons, he noted, is that the Italian art market remains poorly mapped: even the Bank of Italy’s annual surveys on household wealth do not systematically account for art holdings.