Luciano Spalletti will be Juventus' coach for the next two seasons. The agreement between the Tuscan coach and the Bianconeri came after weeks of heated negotiations. The renewal is independent of the team’s final league position. Locking down the coach before knowing the season's outcome—that is, whether the Bianconeri will qualify for the Champions League or not—sends a clear message: there is a project, and it is built with Luciano Spalletti. The renewal has substantial financial and strategic implications. Spalletti's salary will rise from €3 million to more than €5 million net per season, with bonuses potentially raising it to €6 million. These figures show a complete reversal of the hierarchy: the coach now bears responsibility for the entire sporting project. The era of odd algorithms and top-down scouting has ended. The profiles of new players will be requested by the coach based on his needs, and only later evaluated on the market with the support of data—not the other way around.