Italy is celebrating National Made in Italy Day today, April 15, a date established under Framework Law No. 206/2023 to promote and protect the country’s productive excellence and cultural heritage, while strengthening its positioning both domestically and on international markets.
The choice of date is symbolic, marking the birth anniversary of Leonardo da Vinci, a universal emblem of ingenuity, creativity, and the fusion of art, science, and technology, qualities that continue to define Italy’s productive system today.
The commemoration is marked by a wide range of events held across Italy and abroad, involving institutions, schools, and businesses. The initiative aims to highlight the economic and social role of Made in Italy, raise public awareness of the value of Italian production, and encourage young people to pursue careers in artisanal and creative industries.
Within this framework, the day serves as both a cultural and industrial policy tool, embedded in a broader strategy focused on training, innovation, and the enhancement of skills.
Made in Italy is described as an identity-building process rooted in the combination of craftsmanship, scientific knowledge, and aesthetic quality, deeply linked to the Renaissance tradition and developed over time into a distinctive feature of national production. The Framework Law seeks to strengthen this model through support instruments, coordination among institutional levels, and targeted initiatives for strategic supply chains.
In a video message released for the occasion, Prime Minister Giorgia Meloni highlighted the structural importance of the sector, stating: “Today we celebrate what we do best, what makes us loved and appreciated around the world, what makes Italy the nation of ingenuity, creativity, and beauty.”
She also emphasized the economic contribution of historic brands: “A dynamic and solid fabric, such as that of historic brands, which generates nearly €100 billion in revenue and employs over 350,000 people,” underlining the need to reinforce policies supporting businesses and international promotion.
The message also carried a forward-looking dimension, framing the day as a lever for future growth: “Believe in Italy, believe in who we are, believe in our potential and in yours,” she said, addressing entrepreneurs and workers.
National Made in Italy Day thus fits into a long-term vision aimed at consolidating the role of Italian excellence through sustainability, inclusion, and the enhancement of human capital, key elements identified as essential for ensuring the country’s competitiveness in global markets.