In Chieti, the electoral campaign also includes Pornhub, Tinder, and Hinge. This is the strategy chosen by Paride Paci, 30, outgoing city councilor and center-left candidate in the upcoming local elections, who decided to promote his candidacy by purchasing advertising on adult platforms and dating apps. The goal, according to the contender, is to attract people' attention in new digital areas while supplementing conventional channels with more humorous and sarcastic messages. "Politics must reach out to as many people as possible", he said, noting that the internet campaign complements community listening and discussion initiatives. Paci estimated that the initiative required a monthly advertising budget of €300 to €350. The decision has sparked criticism, but the candidate defends it as an innovative technique to extend his possible voting base and then guide them to more in-depth content on his social media platforms.