Amazon has announced the fifth edition of Made in Italy Days: from May 13th to 19th, a special promotional window will be available on the online store, featuring a wide selection of products from thousands of small and medium-sized businesses and the most well-known Italian brands, in collaboration with the Italian Trade Agency (ITA). The dedicated showcase features over 5,500 Made in Italy products of excellence, which are available in Amazon's online stores in 11 countries worldwide, including Italy, France, Spain, Germany, the United Kingdom, the United States, Japan, Belgium, Sweden, Poland, and the Netherlands, for a total of over 3 million products. The Made in Italy showcase is one of the primary instruments that Amazon provides to Italian SMEs and companies to facilitate their international business development. This initiative has contributed to the increase in the value of international sales of Amazon's Italian selling partners to €3.5 billion in 2025.
The Ministry of Business and Made in Italy has once again acknowledged Amazon's Made in Italy Days as one of the activities associated with National Made in Italy Day in 2026, which this year will place particular emphasis on skills related to Made in Italy.