"Live from the Teatro Delle Vittorie..." - a few words inscribed in the collective consciousness of entire generations of Italians, quickly recalling the voices of Pippo Baudo, Mina, Mike Bongiorno, Raffaella Carrà, Renzo Arbore, and so many other presenters who have shaped Italian television throughout the years. RAI purchased the studio theater on Via Col di Lana in Rome in the late 1950s, and it has since made entertainment history. A history that, as RAI emphasizes, will not be erased, but rather embraced for the future. "The sale of the Teatro Delle Vittorie", reads the statement released today, "is part of a forward-looking real estate plan, with significant technological interventions aimed at its complete modernization and transformation into a Digital Media Company". Management costs are excessive and no longer viable, exacerbated by "the obsolescence of the structure", "technical and plant issues", as well as "constraints" and "limitations" imposed "by the fact that it is located within a residential building". The decision to sell, which was originally accepted by the previous board of directors in July 2022, has already caused sadness (and some debate), particularly among Rai artists. The immediate impact may be on the show 'Affari tuoi', broadcast from the venue since 2012. Stefano De Martino's prime-time access show is simply the latest in a long series of legendary programs to pass through those gates. To name a few, the numerous editions of 'Canzonissima', presented by Pippo Baudo, Gianni Morandi, Loretta Goggi, and Raffaella Carrà, as well as Walter Chiari and Mina. Mina was also a host on 'Studio Uno', which helped Raimondo Vianello and Sandra Mondaini become well-known in the 1960s. Then came 'Fantastico', a program that became a symbol of the 1980s: the theme song "Cicale," sung by Heather Parisi, topped the charts at the time, as did Romina Power's 'Il ballo del Qua Qua'. A collection of iconic programs for a theater whose origins are veiled in legend. It was in fact born in the midst of the Second World War, intended for variety shows and revue. Some sources have long attributed the official inauguration of the Totò and Anna Magnani theater company on January 5, 1944. Totò confirmed the revelation twenty years later, during an episode of Studio 1 broadcast at the Teatro delle Vittorie: “This theater was inaugurated by me, during the war, with the Totò–Anna Magnani Company".