This year honors the 100th anniversary of the iconic Maserati logo, the Trident, and its first sporting triumph in 1926 at the Targa Florio. On April 25, 1926, Alfieri Maserati, driving the iconic Tipo 26, won first place in his class and eighth overall, marking the beginning of a long-standing racing tradition. The logo made its debut in that competition, therefore it represents the roots, ambition, and legacy of a company built to compete and win on the road and track. In a nutshell, "100 years of the Trident" with the word RIDE in bold: an intentional nod to the verb that in English implies the sophisticated and sporty driving style that has always marked every Maserati model. A new communications campaign will explore the brand's history and emotions through its most iconic automobiles over the course of a century.