Investing in technical innovation, particularly digital solutions based on artificial intelligence, is one of the growth strategies for family businesses. Indeed, with a 78% acceptance rate in Italy, AI-based technology solutions are becoming more reliable and broad among the surveyed family firms, with 26% stating they use it across multiple areas. These are some of the key findings from the "Family Business Technology Transformation" report, the third study in Deloitte Private's Family Business Insights series, which examines the maturity and challenges that family businesses face using an international survey of approximately 1,600 companies. The analysis was conducted by Deloitte Private, the division of Deloitte dedicated to family businesses, SMEs, and private companies, offering multidisciplinary and tailored advisory services. 52% are adopting it in specific business sectors before potentially expanding it to other tasks. Furthermore, 12% of Italian respondents said they were testing or experimenting with AI apps, while just 10% were still in the exploratory or non-adoption stage. This shows that artificial intelligence is transitioning from a speculative frontier to a commonly accepted competitive advantage for Italian family firms, comparable to multinational ones.