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On 16 May, the fourth edition of the Day of Catering will be celebrated, and on that occasion the report “The Italian Table Abroad” will be presented. This research examines the importance of Italian cuisine as a driver of cultural awareness and transmission throughout Europe. For the occasion, approximately 1,500 restaurants in ten European capitals were evaluated to determine the Italian brand's positioning. London and Paris continue to dominate the Authenticity Index, while Munich and Berlin remain coffee ritual centers. The survey also emphasizes the success of the great universal classics of Italian cuisine: Margherita pizza is the most popular meal (657 restaurants), carbonara leads the first courses, and tiramisu remains the obligatory dessert, particularly in Vienna. The importance of tradition is recognized, as seen by the popularity of osterias and pizzerias among European diners, which outnumber upscale restaurants. According to a Deloitte analysis, the global value of "Italian cuisine" is more than 251 billion euros, while industry experts estimate that there are approximately 90 thousand Italian restaurants, of which less than 20% can be considered truly authentic in terms of using Made in Italy ingredients without adapting to local tastes.
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