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According to a Nomisma study presented during Made in Italy Week, the entire Emilia-Romagna Motor Valley supply chain is worth €347 billion, which rises to €440 billion when accounting for the entire Italian automotive industry that revolves around it, which includes nearly 40,000 companies and over a million workers. This ecosystem's flagships include Ferrari, Lamborghini, Maserati, Ducati, and Pagani. The undisputed star of 2026 is Maserati, which is celebrating the centennial of its iconic Trident logo: the brand's identity is the focus of every brand event worldwide, from sporting events to concours d'elegance. For the occasion, the Ministry of Business and Made in Italy has dedicated a definitive stamp to the anniversary. Modena will host the Motor Valley Fest 2026 from May 28th to 31st, with exhibitions of new models, rallies of historic cars and motorcycles, and conferences on sustainability and artificial intelligence, confirming itself as an open laboratory between industry, culture, and motor innovation.
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