Turnover grew by nearly twenty percentage points (+19.9%) in 2025, reaching 196.5 million euros, and 2026 is beginning with enthusiasm and growth forecasts fully intact. For Subdued—a teen fashion brand founded in Rome in 1994 by Enrico Maria Sconciaforni and Alessandro Orsini—this year and 2027 will be critical for consolidating the brand's global development, which is being pursued in the United States and Asia, thanks in part to the support of the Nuo fund, which joined the company in 2024. "The United States", Sconciaforni, president of the company, told PambiancoNews, "will be critical: in 2029-2030, we intend to make it our second largest international market, after Europe, which will keep a commanding share of around 50% of exports". In 2025, the company made its direct entry into the United States with a boutique at Roosevelt Field Mall on Long Island, followed by the recent building of its flagship store on Broadway. "We now intend to investigate the land from the East Coast to the West Coast. We have established a goal of opening 10-13 outlets nationwide by 2029-2030. A bold goal, but completely feasible". The next phase is to open a third American store on Fifth Avenue by 2026.