|
In Italy, towns are working to save newspaper stands. Roberto Gualtieri, Rome's mayor, has reduced the price for occupying public land. Those who formerly paid €1,000 a year now pay €41. Rome is not alone. Florence has reduced the charge by 70% for "virtuous" newsstands, which stay committed to their editorial objective. Terni has chosen to grant a complete exemption to kiosks that expand to provide services to citizens, including the issuance of certificates. Modena has completely eliminated the fee since 2020. The indicators are dispersed, yet they point in a direction. Why is this happening? Because newsstands are disappearing. In Rome, there were roughly a thousand; today, there are fewer than 500. According to Infocamere, the reduction in Italy has reached 70% in the last fifteen years, dropping from over 30,000 to just over 10,000. The causes are widely recognized: the print crisis, digital competition, high fixed costs, and narrow margins. A newsstand gets a few cents for each newspaper sold, but it must pay rent, utilities, and municipal fees. The economic model is weak. However, closing a newsstand means more than just losing a place of sale. It entails losing a presence. The newsstand is where the retiree meets his neighbor, where the young person discovers a magazine that alters their perspective on the world, and where the citizen buys a newspaper and briefly participates in communal life. It is a living part of the city. Fee reductions by administrations are admirable, but they are insufficient. A broader perspective is required, including structural tax incentives, support for business diversification, and awareness of kiosks' social significance. Newsstands are more than simply nostalgia.
|