With 27.2 million daily contacts in 2025, a 7.7% annual growth rate, Poste Italiane's omnichannel strategy, which is the goal of The Connecting Platform strategic plan, confirms its position as a winning model capable of providing an increasingly personalized experience for customers who can purchase products and services through the best channel, physical or digital. Poste Italiane's hybrid concept extends from post offices to its website poste.it, from ATM transactions and Contact Center calls, to nearly 50,000 third-party network locations, including Rete Punto Poste and Lis sales points, as well as the new App. Poste Italiane reached 19.4 million digital customers in 2025, including about 12.8 million hybrid consumers, a 4% increase over 2024, who used both digital channels and post offices. This highlights how Poste Italiane's omnichannel approach, which combines Italy's largest physical network of around 12,700 post offices with a variety of digital products and services, has transformed the company into Italy's leading platform provider.