While 89 percent of Italians say that spending on cultural events is more essential than buying luxury items, high ticket costs continue to be a barrier to admission. Censis, the Center for Social Investment Studies, conducted the research "Glass Museums: Italians' New Relationship with Cultural Places" to deliver this data. While overall household spending on culture fell by 33.9% between 2004 and 2024, spending on cultural experiences (going to the movies, theater, concerts, exhibitions, and museums) climbed by 36.0%, totaling roughly €1.3 billion. However, ticket prices, as reported by 47% of Italians, and a lack of time (28.6%), are the most significant factors influencing public involvement. 24.8% are just disinterested, while 17.8% report a lack of understanding of the exhibition's content. What do they want? Admission is free, and tours are guided. 44 % of Italians believe that free admission would greatly boost the offerings of cultural places. Guided tours remain one of the most popular choices (38%). Currently, just 10.6% choose immersive experiential methods (gamification, immersive films, etc.). The ultimate investment is in oneself. 86.7% believe that strengthening one's cultural level can lead to more career prospects. 83.5% believe it is critical to developing one's identity: having cultural experiences identifies one's social status as much as income.