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The Ferrero Group has completed the acquisition of WK Kellogg Co., making it a completely owned subsidiary of the Piedmont-based holding firm. The deal, worth around $3.1 billion, has consolidated the company's breakfast cereal portfolio, which includes Frosted Flakes, Froot Loops, and Special K, into an increasingly diverse industrial supply chain. Founded in Alba and directed by the Ferrero family, the company has recently followed a global expansion strategy based on selective acquisitions, with a special emphasis on the North American markets. The inclusion of WK Kellogg strengthens this approach by increasing the group's industrial presence in the United States. With this acquisition and its entry into the vital breakfast cereal segment, the Piedmont-based firm not only consolidates its confectionery leadership but also begins a new chapter in its international success story, greatly strengthening its presence in the North American market. From chocolate to cornflakes, the Nutella firm is growing into a truly worldwide culinary powerhouse.
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