Marzio Perrelli, CEO of America’s Cup Partnership—the company formed by the trophy holder and the challengers—is confident: "The new America’s Cup interests everyone: luxury, technology, the sea, food, culture. No industry sector is left out". So much so that, even a year before the Naples regattas, it no longer seems unrealistic to imagine that the following edition could also take place in the same waters. It will be determined by the event's economic (and sporting) impact, as well as the organization's response. Yet, America's Cup passion is spreading beyond Naples. The same interest has been seen in Cagliari, which recently held the preliminary regatta. The expected financial return in Cagliari is €50 million, although many believe this figure should be revised higher. The Italian-style America's Cup, as a result, promises to be a massive and potentially successful business. Nothing new, given the numbers from the Valencia and Barcelona editions. However, after Cagliari’s experience, many believe Naples has all the ingredients needed to break every previous record. Even the official figures are impressive. According to Sports Minister Andrea Abodi, the event might have "a socioeconomic impact of one billion euros". This figure includes tourism, public and private investment, organization, and related industries. There is speculation regarding 370 million euros in direct tourist spending, which includes hotels, restaurants, and transportation. Additionally, 70 million euros are associated with organization, 21.6 million with the sailing teams' presence for more than three months, and 165 million euros in public and private investment in ports, land reclamation projects, and fan zones. And the benefit would stretch all the way to Rome, with its upscale hotel and tourist accommodation network. Added to these figures is the indirect economic impact on Southern Italy, with advantages projected for Puglia and Sicily from competition-related goods and services. Analysts estimate that the America's Cup could also generate between 10,000 and 12,000 temporary jobs and up to 2,000 permanent positions in the tourism, nautical, and service sectors.