The tiles come from Ghana, but the ownership is Chinese. This is the new ceramics path that Beijing has developed over the last four years to avoid European anti-dumping restrictions. For customs authorities, what matters is where the tile is fired. If that process takes place in Ghana, the product is considered Ghanaian, even if the control of the plant, capital, and trade flows occurs elsewhere. The EU enacted anti-dumping tariffs in 2011, with rates ranging from 30 to 80%, putting an end to the direct import of Chinese tiles. However, Beijing has discovered an alternative method. According to estimates, China has already moved 1.2 billion square meters of production to nations not subject to EU charges, out of a total of around 7 billion manufactured per year. This exceeds the whole area of the European ceramics industry in 2025, which was 994.57 million square meters. "We are examining all possible anti-dumping measures", Graziano Verdi, President of CET and Vice President of Confindustria Ceramica, told Il Sole 24 Ore. "The issue will be brought to the government's attention because it is intertwined with a broader penalization of European producers, who are compelled to compete with countries that do not bear the same regulatory, environmental, and energy costs". The case is particularly relevant to Sassuolo and the broader ceramics business in Emilia-Romagna. The risk is weakening an industrial structure that has provided wealth and employment for decades.