Italian wine serves as an ambassador for Made in Italy, representing culture, identity, locality, and responsible consumption. This is the goal of the Italian National Wine Team, a project launched by Coldiretti during the FIFA World Cup to improve the presence and perception of Italian wine in international markets, beginning with the United States, through integrated promotion, communication, and institutional oversight. IWhile Italy is absent from the tournament taking place in the United States, a special Italian team, made up of the most prominent wine appellations rather than soccer players, is winning in terms of quality and variety, as shown in an emotional video showing Italian wines and regions, which was previewed at Summer Fancy Food New York. This vision inspired the Italian National Wine Team project, which uses soccer's worldwide language to highlight Italy's wine landscape. From Barolo, a gigantic and dependable goalkeeper, to Sagrantino and Brunello in defense, to Chianti Classico, the king of midfield, to Prosecco number ten, capable of conquering America with a single drink, and Amarone, a champion for special occasions. An ideal partnership, with a long "bench" of over 500 native grape types that enrich the national wine history while also looking to the globe.