Since Trump's "Liberation Day" in April of last year, Italian wine exporters to the United States have lost €360 million due to a 16% reduction in sales, fueled by tariffs and uncertainty. And things could get worse: producers are awaiting the results of probes into production overcapacity. "The hope is that this second decision will also remain within the scope of the EU-US agreement of last August and will not exceed the 15% ceiling", says Lamberto Frescobaldi, president of the Italian Wine Union. In the interim, the United States' overlapping decisions, threats, and retaliations are detrimental to a product that is a discretionary good and, as a result, more susceptible to savings from a declining demand in terms of consumption. Since the installation of tariffs, sales in the United States have not been stabilized. The reduction is concerning, as the United States remains the primary destination for Italian wine exports: by the end of 2024, Italian sales had reached about €2 billion, accounting for nearly a quarter of the total. Last year, revenues were flat at €1.76 billion, and the first five months of this year were the weakest since 2017. Bottled still red wines (-18%), white wines (-17%), and sparkling wines (-11%) are bearing the brunt of the uncertainty surrounding tariff decisions (which has recently been exacerbated by US President Trump's threats against the EU in response to the fines imposed on Google and other American giants).