The Royal Palace of Caserta has launched a new initiative to enhance the value of its cultural heritage through a public call for the design, production and commercialisation of its official brand, bringing the symbols of the Vanvitellian Complex to audiences around the world. The Royal Palace of Caserta brand has previously been registered with the European Union Intellectual Property Office (EUIPO). The initiative seeks to strengthen the promotion of the UNESCO World Heritage Site using the idea of horizontal subsidiarity. The goal is to raise international awareness and accessibility to the legacy while also fostering regional development, creating the groundwork for a collaborative approach with the community and local economic players. The call for proposals is available to all economic operators, regardless of form, who have proven experience in the industry. Selected organizations will be able to mix their creativity and skills with one of the world's most prominent monument complexes. The Royal Palace's institutional website provides detailed information, participation requirements, and application methods.