In the first half of 2026 the Piaggio Group sold a total of 258,700 vehicles worldwide (+8.5% from 238,400 in the year-earlier period), reporting consolidated net sales of 880.1 million euro at constant exchange rates.
In the first half to 30 June 2026, the Group sold 185,600 two-wheelers worldwide (184,900 in the first half of 2025, +0.4%), for net sales of 652.8 million euro (685 million euro at 30 June 2025, -4.7%). The figure includes spares and accessories, on which turnover totalled 74.8 million euro (77.5 million euro at 30 June 2025, -3.5%). At geographical level, India reported double-digit sales growth of 22.3%, and a 20.6% increase in revenues at constant exchange rates (+4.5% at current rates). The Americas and Asia Pacific boosted sales volumes, whereas the EMEA area closed the first half with a slight downturn in sales.
On the European scooter market, the Piaggio Group gradually expanded its market share over the first six months, to reach 17.5% at the end of June (unchanged from 30 June 2025), while market share in the motorcycle segment was steady at 3% in the first half (3.5% at 30 June 2025). On the North American scooter market, the Piaggio Group share was 37.5%, up from 33.9% in the first half of 2025. The Group also continued to consolidate its presence on the motorcycle market in North America with the Aprilia and Moto Guzzi brands.