International cinema has the potential to serve as an effective promotional tool for a region: a film that is highly successful not only presents a story but also transforms real locations into destinations that millions of viewers worldwide desire. This is the opportunity that has arisen for some of Southern Italy's most evocative regions as a result of the filming of "The Odyssey", the latest blockbuster directed by Christopher Nolan, a production with an estimated budget of approximately $250 million. Over the next three years, the Italian locations utilized in the film could generate over €250 million in economic benefits, as per the projections of the Italian national portal dedicated to film tourism, or tourism associated with locations that have become famous through films and television series. Nolan's decision to shoot primarily in natural settings has drawn international attention to several Mediterranean areas that are less well-known to global tourists, transforming coastal landscapes, volcanic islands, and historic monuments into sets for the new film adaptation of Homer's epic poem. Favignana, an island in the Egadi archipelago off Sicily's west coast, was a prominent filming location. Favignana, known for its crystal-clear waters, untamed bays, and ancient tuff quarries, provided an ideal backdrop for Ithaca, the legendary island of Ulysses, the Greek hero central to Homer's epic poem. The Castle of Santa Caterina, a medieval fortification built atop the island, is also a dominant visual aspect in the environment, serving to represent the protagonist's legendary universe. The filming then relocated to the Aeolian Islands, a volcanic archipelago off northern Sicily designated by UNESCO as a World Heritage Site. Here, the volcanic formations of the island of Vulcano, the landscapes of Lipari, and the waters surrounding Panarea contributed to the re-creation of the mythological Mediterranean atmosphere that is associated with Aeolus, the Greek god of the winds. These areas, which have active volcanoes, rough coasts, and unusual scenery, may now draw a far larger international audience. The production also took place on the Lazio coast, notably at Ostia, a coastal town near Rome. Aside from being one of the Italian capital's most popular seaside resorts, Ostia is most renowned for the nearby archaeological site of Ostia Antica, Imperial Rome's historic port, which exemplifies the Mediterranean's vital role in Roman Empire history. Consequently, local governments are conducting an assessment of potential investments to enhance transportation and services in order to convert the international attention garnered by the film into sustainable tourism growth. The goal is to welcome new visitors while maintaining the environmental and cultural balance of lands with fragile ecosystems and millennia-old historical treasures.