Despite the rapid spread of new technologies, six in ten Italians now turn to search engines, apps and artificial intelligence when looking for health information. The latest report by the UniSalute-Nomisma Health Observatory shows that almost half of the population uses AI every week, while 27% consults it for medical advice or to interpret test results and symptoms before booking a doctor's appointment. Citizens particularly appreciate its speed and ease of access, which in some cases even surpass those of traditional specialized medical websites. However, the Italian approach to healthcare continues to place human interaction and the family doctor at its center. The general practitioner remains a cornerstone of Italy's National Health Service (SSN), which is based on direct contact and free access to primary care. Among those surveyed, 75% consider doctors irreplaceable for reliability, 73% for empathy and 68% for diagnostic accuracy. Only 21% believe that doctors could eventually be replaced by algorithms. Artificial intelligence is therefore emerging in Italy not as an alternative to professional healthcare, but as a complementary tool for patients seeking an initial source of guidance.