Summer is the heart of Italian hospitality, but the 2026 season comes at a high cost for those who welcome visitors to the Bel Paese. According to the Confimprenditori Observatory, rising gas costs have driven up electrical expenses in the tourism industry, with average hikes of 40% and peaks of 50%. Hotels are the most affected, with an average 45-room business spending €4,000 more in the summer quarter alone, while restaurants are penalized by the constant consumption of freezers and stoves. The cause is the Italian energy system, which is heavily reliant on gas: precisely in the evening hours, when photovoltaic panels are turned off and life in squares, bars, and hotels begins with air conditioning and lighting, the Italian grid relies on gas-fired power plants, causing the Single National Price to skyrocket. To avoid these costs affecting tourists or overloading small family-run businesses, Confimprenditori has requested the government for a special 30% tax credit to balance summer high demand through tax deductions. This measure, which is estimated to be worth €157 million, is intended to protect the essence of Italian hospitality and tradition.