Al-Hilal’s official unbeaten run under Simone Inzaghi has come to an end after 47 matches. The Saudi Arabian runners-up were beaten 2–0 at home by Neom on the third matchday of the Saudi Pro League. The match was immediately compromised by an own goal scored by Kalidou Koulibaly in the first 15 minutes, which prevented the use of major new signings Gabriel Martinelli, Crysencio Summerville, and Ollie Watkins, who arrived in the summer for a total of nearly €200 million. Although they remain at the top of the standings, their demanding schedule and the first loss of the season have generated fan discontent. The crowd booed the Italian coach as he exited the pitch. He was escorted to the locker room, where he chanted "Inzaghi out", a hashtag that rapidly went viral on social media.