Italian fashion and craftsmanship: this inseparable combination remains essential despite the proliferation of disruptive technological innovations that are poised to revolutionize the industry, such as artificial intelligence. So, how can we combine the creative workmanship that has made Made in Italy recognizable around the world with an openness to innovation and experimentation? This reflection will be at the center of "Vogue World: Milano", which will take place on September 22nd at 8:00 PM in the Galleria Vittorio Emanuele II and will be aired live internationally on Vogue's platforms. The live broadcast, produced by Si Fi Productions and directed by Becky Garner—a creative visionary known for her innovative approach to live productions and immersive, multiplatform storytelling—will transport viewers to the event's heart, exploring performances, protagonists, and key moments to convey its full spectacular dimension. VITTORIA will introduce the story as "VITTORI-Ai", a social media campaign featuring Italian model Vittoria Ceretti. The campaign, directed by Bardia Zeinali, delves into the intersection and conversation of tradition and innovation. The project also represents a concrete commitment to the city and its citizens. 100% of ticket proceeds will benefit the rebuilding of the public library in Quarto Oggiaro, on Milan's northern outskirts.