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Despite the high cost of living and international tensions, Italians persist in their financial savings. According to the 2026 Savings Survey conducted by Intesa Sanpaolo and Centro Einaudi, 56% of families save an average of 11.9% of their disposable income. However, with financial wealth estimated at roughly €5.4 trillion, concerns over its protection are growing dramatically. Prudence is now the primary motivator of economic decisions: 40% save for unexpected bills, while pensions and housing account for 19% of preferences. Simultaneously, the risk aversion index has reached a record high of 33.6, primarily due to the impact of inflation, the pandemic, and geopolitical crises on young individuals aged 18 to 24. This climate of excessive caution, however, results in a paradox. Nearly 72% of investors have poorly diversified portfolios, and there are still gaps in financial education, with only 36% understanding that an equity fund is often less hazardous than a single stock. Bonds, on the other hand, are rising again, and asset management products are consolidating, while the stock market has remained mostly uninvolved, accounting for only 7.8% of total returns over the last five years. Although real estate is still the preferable asset, 79% of the sample resides in their own home, regarded as a secure investment by 66% of the sample. However, it is now increasingly perceived as a resource to be utilized throughout one's lifetime rather than as a mere inheritance. Finally, when it comes to banking, human security trumps technology: more than 80% of account holders still rely on branch offices and in-person counsel to manage their savings.
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