ITA Airways is also changing its approach to staff uniforms. According to Il Messaggero, the new uniforms for cabin crew and ground staff will be designed and developed internally. This choice is a first for the industry and a departure from traditional airlines, which frequently outsource uniform design to designers and fashion firms. For ITA Airways, the new strategy will be fully internal, with the goal of enlisting corporate personnel in establishing the staff's image. CEO Joerg Eberhart made the decision, which has a significant impact on the company's image. The initiative is part of ITA Airways' progress and development of a corporate brand following its separation from Alitalia.