Pirelli's Board of Directors approved an investment plan in the United States worth around €1 billion (US$1.2 billion) by a majority vote, with Chinese directors Zhang Haitao, Xi Xiaohong, and Wang Kun voting against it. The plan involves the expansion of the Rome, Georgia, facility, which is already dedicated to the production of the most technologically advanced solutions for the US market. The investment plan will help Pirelli grow in the US High Value segment—the world's largest market, accounting for roughly 40% of global volumes—by improving its local-for-local strategy, supply chain resilience, and meeting the growing demand for technologically advanced Made in USA products. The investment further strengthens Pirelli's long-term commitment to the country, where it has been present in the state of Georgia since 2002 and has strong partnerships with the government, local authorities, and universities. Starting in 2027, the expansion plan aims to boost production capacity at the Rome factory, including Cyber Tire technology. According to this proposal, the Georgia plant will produce around 6 million automobile tires at full capacity by 2033, employing approximately 1,000 new specialists.