Piadi by La Piadineria, the U.S. branch of Italy's largest fast-casual restaurant chain, will launch its second location in New York. The new location is in Bryant Park, the heart of Midtown Manhattan. The opening comes just seven months after the company made its American debut in the Flatiron District. This acceleration indicates New Yorkers' enthusiasm for piadina, an emblem of Romagna culinary history. On opening day, 1 October, the first 100 customers were able to buy a piadina for $. With its second opening, the firm strengthens its footprint in the United States. This expansion is indicative of the increasing popularity of Italian restaurant formats in major American cities.