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Protecting oneself from voice cloning using generative artificial intelligence systems. This is what inspired Prime Minister Giorgi Meloni to call the European Union Intellectual Property Office and register her voice signature. Deepfakes, an artificial intelligence technique that enables the superimposition or combination of human faces and voices in video and audio with realistic results, "are a dangerous tool because they can deceive, manipulate, and harm anyone", the prime minister said last May, showing a manipulated photo of herself appearing in underwear that had been shared on social media to discredit her. "I can defend myself. Many others cannot", Giorgia Meloni added. Today, as anticipated by the Repubblica website and subsequently confirmed by Palazzo Chigi, she used these instruments to prevent the misuse of her fabricated voice for any purpose, whether it be economic, political, or diplomatic. Registering a vocal or sound trademark with the European Union means acquiring the exclusive right to use a particular sound or voice in all 27 EU member states. The prime minister recorded a four-second audio clip in which she simply says: "I am Giorgia Meloni".
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