Dallara, a Parma-based business that designs racing vehicles and supercars, is investing €80 million in digital technology against a turnover of over €250 million, marking the firm's highest investment in history. CEO Andrea Pontremoli indicated that 2026, like the previous two years, will be a year of growth. The funding will be used mostly for two new driving simulators in Italy and the United States, allowing drivers to test automobiles that have yet to be created. Dallara is collaborating with IBM to deploy artificial intelligence for aerodynamics: calculations that used to take up to eight hours are now completed in ten seconds. The first testbed is the redesigned 2028 IndyCar, which is 45 kg lighter and built for easier overtaking. Dallara has been the exclusive supplier to the American series since 2012, with a contract recently extended until 2036, and also works with five Formula 1 teams. Its innovations are also being employed in the aerospace industry. According to Pontremoli, supercar customers want fewer electronics and more driving pleasure, an area where Europe may outperform Chinese manufacturers by emphasizing craftsmanship and rarity over volume. This is the strength of the Emilian Motor Valley, over which he presides: more than 15,000 companies work around brands including Ferrari, Lamborghini, Maserati, Ducati, Pagani and Dallara, generating combined business worth around €133 billion.