Nutella waffles are heading to the United States. The new Nutella brand product, intended for the American market, promises to deliver a ready-made version of the iconic waffle to the breakfast and snack table, complete with the creamy hazelnut heart that has made Ferrero's brand famous around the world. Nutella Waffles are a confectionary novelty that combines two breakfast icons: the waffle, a traditional northern European delicacy popular in the United States, and the world's most well-known hazelnut spread. The objective is to provide a practical product that can be prepared in a matter of minutes and recreates the feeling of a fragrant waffle enriched by the unmistakable delicacy of Nutella. Breakfast, snack, or dessert at the end of a meal: a filled waffle can suit all these occasions, and its adaptability is what makes it appealing to a global brand. The United States has traditionally been an important market for the Ferrero company. American breakfast culture is heavily associated with products such as pancakes, waffles, and cereals, and Nutella has already established itself as a spreadable or combining component for fruit and baked goods. Launching a ready-made waffle requires tapping into a long-standing consumer habit while offering the American people with a strong brand product. The American market launch is scheduled in spring 2027.