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It was July 13, 2024, and Milan's San Siro Stadium was packed with fans eagerly anticipating Taylor Swift's "Eras Tour"'s first Italian show. Among glitter, dancers, and fairytale houses in the woods, the audience managed to take over the playlist for a few moments. Two words: "Sei Bellissima", set to the melody of one of Italian singer-songwriter Loredana Bertè's most famous songs. Taylor Swift was out of breath and took off her headphones to thank her Italian fans for their dedication. The video went viral at the time and is regarded as one of the most refreshing and genuine moments of the entire tour. Today, Loredana Bertè returns to the spotlight for the third Italian edition of Billboard Women in Music, which will take place on Tuesday, November 10, 2026, at Vesta Fiori Chiari in Milan. She will be honored with the "Icon" award. Bertè, the younger sister of the legendary Mia Martini, forged an independent artistic identity with a rebellious temperament and that raspy voice that made unforgettable songs such as "E la luna bussò", "Non sono una signora", and, of course, "Sei bellissima", which have become part of the Italian musical memory. On stage, she made freedom of expression and provocation her distinctive style, anticipating topics and attitudes that would later become popular. This is also why she is regarded as an icon: not only for her songs, but also for championing an independent approach to being both an artist and a woman.
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