(11 April 2019) ICE-Agency, in collaboration with AESVI (Association of Italian Video Game Developers Developers), plans to organise, for the fifth consecutive year, a collective participation in the GAMESCOM fair (Cologne, 20-24 August 2019) leading international gaming event. The Italian Pavilion will be located in the Business Area, from August 20 to 22. The Italian video game industry is going through a positive phase and is confirmed as one of the emerging sectors straddling innovation and creativity where Italy can carve out an important role.  Gamescom, structured both in business and in entertainment, is an international mix of exhibitors, visitors, and press capable of offering multiple business opportunities to operators in the sector, attracting over 350,000 professional visitors from all over the world.