Vegans have never been more numerous in Italy. According to the Eurispes Research Institute's Italy 2026 Report, they account for 3.2% of the adult population, or roughly two million individuals, up from 0.6% in 2014. According to the same research, another 20.5% of Italians would consider adopting a vegetarian diet but are concerned about how to implement it in their daily life. This challenge becomes more severe when they are away from home, as they are unable to easily locate a vegan restaurant or bar, whether during their lunch break or while traveling. Those that select plant-based cuisine do so for a variety of reasons, including ethics, health, intolerances, or simply a desire to explore new flavors. And when even one person who does not consume animal products sits at the table, the group selects a restaurant where everyone can order. The essential problem is visibility. Many restaurants and pubs currently offer totally plant-based items on their menus, but they do not promote them. Those looking for a vegan choice either stroll past the establishment unknowingly or disregard it because they can't locate the information online. This has resulted in a loss of potential clients looking for a restaurant that welcomes everyone, even non-meat eaters. To address these demands, ad hoc solutions have evolved, such as VeganOkMaps.com, a map that displays where to eat vegan in your hometown or when traveling. The service lists all vegan businesses that are certified by VEGANOK, an international vegan certification organization that provides free map accreditation to restaurants, bars, and businesses that provide plant-based cuisine.