(28 June 2016) An Italian enters Cannes. The award ceremony took place last weekend at the International Cannes Lions Festival of Creativity - the major annual event for the advertising industry held at the Marriott Theatre. In the "short film" category the victory went to Davide Gentile, a director from Milan based in London for his film titled "Food for thought", filmed in the spring and chosen by the prestigious jury chaired by director Martin Werner in a batch of twenty-six competition entries from five continents. Gentile won second place prize last year with ‘Music is my language’. This year, Gentile’s self-produced short film, launched April 7 on World Health Day, illustrated an important message in the twelve minutes of running time. Made in collaboration with Dude (that also deals with the distribution), Flaxman Films and Evolution People, “Food for thought” is set in a classic American diner, warning about the risks of a poor diet and the general effects of junk food. Through an ironic and edgy tone, which invokes great masters such as Quentin Tarantino or the Coen brothers, the film fits perfectly into the framework of information and awareness campaigns regarding lifestyle and education in healthier behaviors. (red)

DAVID GENTILE

Davide Gentile was born in 1985 and has been living in London for the past five years where he formed his own production company, Banjo Eyes Films. He has already received several awards and recognitions in the field of advertising working on brands such as Pepsi, BMW, Ikea, Peroni, Chicco, Buondì, Breil, Perugina, Algida, the Italian Post Office, Sky and signing the international launch campaign of the Florence Opera. In 2014 with Bold, he won his first award in the competition held at the Turin International Book Fair by Zanichelli linked to the Morandini dictionary of the cinema.