Las Vegas - The Italian Trade Agency (ICE) is organizing a national collective participation at the upcoming edition of the Bar & Restaurant Expo, scheduled to take place in Las Vegas from March 24 to 26 at the Convention Center exhibition venue. Bar & Restaurant Expo is one of the most renowned events in the United States for the Food & Hospitality sector, focusing on retail, particularly bars, restaurants, and nightclubs. The trade show encompasses all areas of the dining industry, featuring exhibitors of equipment and gastronomic products, with a strong presence of players in the alcoholic beverage sector. For the 2025 edition, ICE's collective participation will be exclusively dedicated to the mixology sector—spirits and beverages, including non-alcoholic ones, for cocktail preparation—as well as beer and sparkling wines intended for cocktail creation.