Tokyo – The Italian Trade Agency (ICE), in collaboration with IIDEA – Italian Interactive Digital Entertainment Association, is organizing a collective Italian presence at the Tokyo Game Show 2025, taking place in Tokyo from September 25 to 28. The video game industry holds significant potential in the current international context, both due to the growing global interest in gaming and the continuous, substantial expansion of its market, also in comparison to other cultural and creative industries. Now in its 28th edition, the Tokyo Game Show has shown a steady upward trend. In 2024, it attracted over 270,000 in-person attendees (up from nearly 250,000 in 2023) and tens of millions of online viewers for the numerous showcases hosted by publishers. (9colonne)