(Apr. 5) - Locman is a well-known Italian brand. The company, based in the Elba Island, has gained over the years, the covers of magazines and the interest of wrist watches' lovers, including stars like Sharon Stone, Elton John and David Beckham. Next April 7, as a prove of the growing international interest, Locman will open its first official store in Beijing, China. The store will be located in the prestigious mall Cui Wei Tower, Beijing, in the exclusive shopping district of the Chinese capital. The boutique, first of a series - as announced by Locman - has been created in collaboration with Beauty&Beauty, and will be a reference point of Locman fans. In addition to proposing all the novelties of the brand, such as the Change collection or the new Montecristo Diver, the Locman Chinese store will also expose leather goods and hi-tech glasses, with the innovative carbon fibre frames. (Peg)

LOCMAN GROUP FROM 1986 UP TO NOW
Locman was founded in 1986 by Marco Mantovani. In 1997, he decided to give up producing watches for other brands and to launch its first own-name line of original models.
Locman aims to occupy a niche market with products featuring innovative designs, but distinguished by high-quality craftsmanship and refinement, in order to meet the demands of a category of consumers looking for original, exclusive and trendy products.
Today, the Locman group is one of the major players in the Italian watch industry. The mother company is Locman Spa, which has headquarters in Tuscany, on the island of Elba, and a network of offices spread between Florence, Milan and New York. The heart of Locman watches beats in Elba, where ideas are born and technical and commercial strategies are developed. The other production phases take place in Milan, within the Genesi industrial facility, considered to be the most efficient and modern laboratory in the Italian watch business. Locman collections are displayed in show windows in the world's great cities and the most exclusive tourist centres. The group can in fact boast a highly qualified and selective distribution network that includes the world's finest stores, with around 400 points of sale in Italy, 1,200 abroad and 10 single-brand stores in the key luxury locations.