Agenzia Giornalistica
direttore Paolo Pagliaro

Miu Miu continues its expansion in China

BigItaly focus
BigiItalyfocus is a daily news service offering informations and insights on the best of the italian presence in the world.
From Monday to Friday, BigItalyFocus provides an information overview, ranged from development aid to made in Italy

Miu Miu continues its expansion in China

Dec. 12 - Miu Miu, famous brand of the Prada Group, recently opened its second store in Macau - in the prestigious Four Seasons Galleria department store. The Miu Miu shop, designed by the architect Roberto Baciocchi, offers ready-to-wear clothing, handbags and shoes. The decor reflects the brand’s personality: the windows are integrated into the facade with glass and metal screens backlit with light boxes framed in matte gold profiles. The interior, which extends over 305 m2 on a single level, is composed of three large spaces communicating through mirror passages. The style chosen by Miu Miu evokes the charm of a bank vault, where individual products are presented to customers as precious objects. The rest of the furniture is composed of damask sofas and chairs to entertain clients.


PRADA: AN ITALIAN GIANT SINCE 1913
Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada's grandfather. The group was appointed in 1919 as the official supplier to the Italian Royal Family. Today, it owns 11 production facilities (10 in Italy and 1 in the UK) and different laboratories for research and development all over the world. The group's products are sold in more than 70 countries and - in addition to a selection of luxury department stores and multi-brand stores – it owns a distribution network of 388 (as at 31 January 2012) directly managed stores, a strongpoint in the international growth of the brand.

(© 9Colonne - citare la fonte)