Dec. 26 - The liveliness and joy of iDO collections iDO invade the city of Ploiesti, Romania. Indeed, here is where iDO, brand born out of Miniconf, has "taken root:" it recently opened, in the famous shopping mall Ploiesti City, a new flagship store. In the new store, mothers and children are welcomed in a colorful and cheerful manner, allowing them to discover the new children Autumn-Winter clothing collections. The opening of the new iDO store coincide with the opening, only a few days before, of a new directional store, always by iDO, at the Mall "I Gigli" in Florence, Tuscany. These two new stores thus confirm the growing success of the brand and its parent group, Miniconf. They offer the most dynamic and vibrant, funny and cheerful clothes, for children who like to have fun, play and rock out. iDO has always been synonymous with trendy clothes which, although designed and engineered with a style very close to adult fashion, fit perfectly children's needs in terms of comfort.

MINICONF: SERVING CHILDREN'S FASHION FOR 35 YEARS 
Miniconf, company dedicated to children's clothing, was born in 1973 thanks to a moment of inspiration by its current president, Giovanni, in Ortignano, in the heart of the Casentino Valley, in the eastern part of the Tuscany. Today, Miniconf is a leader in the industry, thanks to its brands Sarabande, Dodipetto and iDO. these are combined with the fact that it focuses on multichannel distribution, attention to new technologies, on leading logistics, and the capacity to observe market shifts and consumer demand.