Riyadh – ICE Agency, in cooperation with Fiera Milano, will organize a national pavilion at Host Arabia 2025, to be held in Riyadh from December 15 to 17 at the Riyadh Front Expo Exhibition & Conference Center. As part of its promotional activities supporting the hospitality and food service industries, the initiative brings to the Middle East the renowned HostMilano format, the world’s leading trade fair for professional hospitality.
Host Arabia is dedicated to innovation in professional catering, foodservice, and hospitality. It offers a unique opportunity for sector professionals to showcase advanced solutions in equipment, technology, and design. The Saudi market is experiencing rapid growth in hospitality, driven by the country’s Vision 2030 strategy, which includes major infrastructure investments and aims to welcome 150 million tourists by the end of the decade. Host Arabia will run alongside the 14th edition of Saudi HORECA Riyadh, allowing visitors to explore every aspect of the industry in a single venue.