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The Italian Embassy in Beijing has published a new online business guide titled Diplomacy of Growth: Destination China. Prepared in cooperation with the consular network, the Italian Trade Agency (ICE) and the Italian Cultural Institute, the guide outlines key features and opportunities of the Chinese market for Italian firms seeking to expand abroad.
The initiative forms part of a broader strategy by Italy’s Ministry of Foreign Affairs to support the internationalization of Italian businesses. The guide is available online for consultation.
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