Sept. 12 – NeroGiardini’s Italian production includes shoes, accessories and clothing products, all strictly respecting Italian quality standards, foundation of the company's success. Originally from the Marche region, NeroGiardini is led by Enrico Bracalente; its shoes and accessories’ quality becomes evident in the footwear’s soles and in the packaging details. Today, the NeroGiardini showrooms are in the main Italian cities (Milan, Rome, Bologna, Florence, Turin, Venice, Genoa, Padua, Treviso…), while the company, headquartered in Monte San Pietrangeli (Fermo) - in the middle of the Macerata shoe district - is strengthening its presence abroad. Leader in footwear production and distribution, apparel and accessories for men, women and children, the company opened two new flagship stores in prestigious locations in Frankfurt and Zurich. The first flagship store in direct management abroad is in Frankfurt, located in the new "Skyline Plaza" shopping center (Europa-Allee, 6) in the heart of the business district. Thanks to its central location, the store is strategically connected to the exhibition center’s trade fair, the banking district and the city center. The collections of clothing and footwear for men and women are also center stage in the Zurich boutique franchise, located in Altstetterstrasse 121. The store is decorated in a modern and minimalist style, with an elegant black and white contrast, in NeroGiardini’s typical fashion. On the foreign front, which currently accounts for only 10% of total turnover, the development potential of the brand is vast. The first countries in which it consolidated its presence are Belgium, the Netherlands, Spain, France, Germany and more recently England and Greece. Forecasts however see exports progressively increasing in the coming years, starting from Europe, bringing it to a 35 - 45 %of the turnover by 2015.

A DISTRIBUTION POLICY IN CONTINUOUS IMPROVEMENT

The new NeroGiardini stores fit within a distribution policy in continuous expansion, based on a mixed formula of about 50 single-brand stores and over 2,500 multi-brand stores. An additional distribution channel are the Shop in the Shop with furniture provided by the company, within large multi-brand stores. Bracalente’s expansion policy was announced earlier this year, with investments in distribution for €15 million and an agreement with a Chinese partner who plans to open 100 stores in 10 years (the opening began in 2013 with the city of Nanjing).