The business mission to Japan, organized by Italian Fair Service and AICE (Italian Foreign Trade Association) in collaboration with the Italian Chamber of Commerce in Japan, will take place from 10 to 16 May. A group of Italian companies from various sectors—including cosmetics, fashion, food & beverage, design, furniture, home decor, giftware, personal care technologies, life sciences, robotics, smart home solutions, and sports—will participate in the initiative.

With scheduled stops in Tokyo and Osaka, the mission aims to support the entry or consolidation of Italian businesses in the Japanese market, which is of strategic importance and boasts high purchasing power.