Rabat – RCR Cristalleria Italiana SpA unveiled new product lines and commercial strategies at HOST 2025. With exports accounting for over 80% of its turnover, RCR has become a benchmark for Italian industrial success, proving that innovation, design, and sustainability can secure a strong presence in global markets.
The company is a world leader in producing glasses made from Luxion, a patented, fully recyclable “sonorous” glass. “Our growth strategy is built on continuous investment in R&D and innovation, focusing on evolving consumer habits,” says Roberto Pierucci, CEO of RCR. “We are expanding our range of products for hot beverages and coffee, collaborating with international professionals to create glassware that enhances every sensory experience.”
RCR’s presence in MENA markets, particularly in the luxury hotel segment, reflects a targeted internationalization strategy centered on elegance, functionality, and respect for local cultures. Italian design, combined with high-quality craftsmanship and advanced industrial processes, finds fertile ground in expanding markets where hospitality has become a key economic driver.