Beijing – The Italian Chamber of Commerce in China, in collaboration with Il Sole 24 Ore, is hosting a webinar on November 20 titled “The Value of Made in Italy in the Chinese Market: Sustainability, Innovation, and New Consumer Trends.” The event is aimed at companies and professionals interested in understanding market evolution and opportunities for Italian products in China.
The webinar will provide an updated overview of China’s market transformations and opportunities for Italian brands, focusing on sustainability, quality, authenticity, and growing interest in innovation across lifestyle, food, and design sectors. Featuring institutional contributions, economic analyses, and case studies of Italian companies operating in China, the session will explore effective strategies to enhance the appeal of Made in Italy in a rapidly changing market where tradition meets modernity.
Speakers include Lorenzo Riccardi, President of the Italian Chamber of Commerce in China; Gianni Di Giovanni, President of ENI China; Renzo Isler, President of Generali China Insurance; and Gianluca Copercini, Head of Innovative Service Development at Gruppo 24 Ore. The session will be moderated by Andrea Gianotti, Head of the Research Center at Il Sole 24 Ore. Participation is free with prior registration, and the live stream will start at 9:30 AM Italian time / 4:30 PM Beijing time.